Jayne’s Nursery Branding Design

by @Shel

August 23, 2018

Category: Stories

In the world of logo design, every project presents its own unique set of challenges and creative opportunities. We had the privilege of working with a client from the UK who had a very special request – to create a hand-drawn logo design that would be loved by children of all ages, backgrounds, and ethnicities.

The Client’s Vision: Our client approached us with a vision for a child-friendly logo that needed to be not only cute and playful but also multicultural and inclusive. The logo featured a child’s character, and it was essential to ensure that this character could be interpreted as both a boy and a girl, with variations that represented different ethnicities. The goal was to make the logo relatable and appealing to kids from various backgrounds.

The Creative Process: We embarked on this creative journey with enthusiasm. Our team of talented illustrators started sketching different versions of the character, experimenting with various expressions and poses. Each sketch was meticulously hand-drawn to capture the essence of childhood innocence and wonder.

As we continued to refine the character design, we faced several challenges. How could we make the character look cute and fun without being overly cartoonish? How could we ensure that it appealed to children from diverse cultural backgrounds? These were questions that guided our artistic decisions.

The Iterations: Throughout the design process, we created six to seven different versions of the character, each with its unique charm. We carefully considered feedback from our client and made adjustments to meet their vision. It was a process of trial and error, but we were committed to achieving the perfect balance of cuteness, playfulness, and inclusivity.

The Final Result: After multiple iterations, we arrived at the version that perfectly encapsulated our client’s vision. The character was lovable, relatable, and, most importantly, inclusive. The final hand-drawn logo design was a testament to our dedication to creating something special for children from all walks of life.

Client Satisfaction: When we presented the final design to our client, their excitement and satisfaction were palpable. Not only did they express their approval, but they also generously rewarded our efforts with a 20% bonus. It was a delightful confirmation that our hard work had paid off and that we had successfully brought their vision to life.

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